The idea for yrekaB (pronounced “eureka-B”)came to me about four years ago. It was my senior year of college, at about 11:30 PM during Finals week, and I just really, really wanted a fresh baked croissant. Sadly, I don’t know of any places that do that, and so this concept for yrekaB was born.
A reverse bakery that opens at about 3 PM and stays open till 2AM to meet all your late night baked good cravings. The visuals were inspired by bright neon lights, leading the way to those fresh-out-of-the-oven croissants.
If you feel like investing… call me. 😉
Sarah Cate: Creative 
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